11 FREE Ways to Market Your Dental Sleep Practice
Marketing has never been this easy – yet it’s also never been this hard!
The barrier to entry to reaching audiences has never been lower, but the expertise required to execute on the available tools continues to rise. But on the other hand, your competitors have the same resources. How do you make yourself stand out?
Marketing for Sleep Apnea Dentistry is particularly challenging. Many are just starting out, and don’t have a lot to spend on marketing initially. Marketing yourself, your clinic, and the services that you provide are more important now than it has ever been – and the best ways to market your sleep apnea clinic might not cost you a dime!
We’ve gathered a list of eleven FREE ways to market your dental sleep practice. They’re easy, effective, and you can’t beat free!
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1. Google Business Pages (or Google Maps)
If you were to type in sleep apnea clinics on Google right now, you’d get a list of your competitors with their contact information, address, and customer reviews in a comprehensively detailed listicle. What is this? It’s called a Google Business Page. It is your best FREE marketing tool.
The question now is: How do I make sure my listing is above the rest?
It depends on several factors:
- Customer reviews (and business owner responses to reviews)
- Active engagement by the owners themselves
- Relevant, accurate information and photos
2. Google Analytics
There are a hundred ways to market your website, but not all of those hundred marketing strategies yield the same results. For example, maybe you’re gaining more traction through Google Ads than you are through Facebook Ads. What if you aren’t gathering any traction from paper media, yet you find yourself paying a hefty sum for it anyway? The answer is simple: Google Analytics.
Google’s free analytics tool is the industry standard for SMBs and Enterprise sites alike. By putting an analytics code on your site you will be able to accurately see who visits your site, where they came from, and what made them convert:
- How many people visited your site
- The pages they enjoyed the most
- How many of those viewers turned into actual consumers
3. Google Search Console
Google has vast knowledge of how users behave using their standard search feature and Google Search Console is the platform in which they report to website owners how their site performs organically.
While Google does not expose every single query that leads to a user landing on your site, this report contains invaluable information that comes directly from Google:
- What queries most often appear in search results
- What queries result in the most clicks
- Average rank position by query
- How to improve your site so it performs better
A sharp digital marketer and dentist can pair this data with what they find in Google Analytics and start to get a full-funnel view of how their website and brand are represented in Organic Search.
4. Help A Reporter Out
Help a Reporter out, or HARO, is a database where reporters source the sort of expert opinions they need for their article.
For example, a reporter is writing an article about sleep apnea and needs to talk about dental devices that provide alternative CPAP treatments. They obviously can’t conclusively state the best oral device for therapy without consulting a sleep apnea dentist.
Dentists would be able to link themselves to the reporters who need them and in return will get free publicity and will be able to advertise their clinic and website, while gaining valuable backlinks to improve your visibility in search rankings.
Remember: You won’t be the only dentist pitching your ideas. Make sure yours is more interesting than the others!
5. Apple Maps
A cardinal rule to stay ahead of the game is to incorporate new technology as it comes. While Google Maps has long been the undisputed king of map marketing, Apple has decided to throw its hat into the ring with Apple Maps.
A feature on Google is great, and a feature on Apple Maps is just as good – especially considering the 120 million iPhone users in the United States!
NextDoor is a social media marketing application that mostly consists of people looking for recommendations local to them. In this case, they’ll be looking for sleep apnea dentists in your market they can trust. The application only accepts verified users and therefore makes sure that all recommendations are authentic, making recommendations of you more trusted.
7. Mobile Friendly Websites
Did you know that statistically more people will look up websites on their phones than they will through their computers? It’s probably because your cellphone is always just there in your hand! Again, to stay ahead of the game you need to incorporate new technology as it comes. In this case, you’ll need to create a mobile-friendly website.
In most cases, we see our Dentists have a mobile usage rate of over 70%!
8. Stock Photos
Ideally, you’d have high-resolution images of your clinics, the equipment you use, and images of all of the staff members on hand. However, that’s not usually the case. You’d have to invest in a high-resolution camera, and hire a photographer, and an editor to make the images blend in with your website – a whole lot of hard work!
Which is why most people tend to stick to using stock photos. That is, high-resolution images of multiple things, people, and scenarios that are readily available online.
Here are a few sites where you can find the best stock photos:
9. Email Marketing
How many times have you received an email advert? Odds are you’ve gotten one by the time you finished reading this sentence! Email promotions are only annoying when they’re not doing their job properly – that is, they aren’t marketed toward their target audience.
With MailChimp you’ll be able to find your target audience and mail them adverts for your sleep apnea clinic, thereby ascertaining an ROI!
There are more than a few sleep apnea dental practices in the world – there might be one just a few miles ahead of your own clinic! How can you make sure that you’re staying ahead of your competitors and that your marketing strategies are working better than theirs? With UberSuggest.
The marketing tool is essentially a comparison tool that analyzes your competitor’s techniques, and stats, and gives you a clear view of their SEO practices. The tool mostly makes use of keyword strengths – that is, how good of a keyword, or multiple, are they using, and do consumers type in their keywords more frequently than they do yours?
11. Google Trends
We’ve saved the best for last! Google Trends is an easy and effective marketing tool to find the hottest trending searches on the web. All you’ll have to do is go to Google Trends, enter your topic or search term, and then set your geolocation filter to see how that term is performing in a particular region. You could also compare two terms to see which one’s better.