Case Study
Better Sleep AZ +
SARA Voice
How an AI-Powered Dental Sleep Medicine Assistant Increased Consultations by 50% and Generated $6,000 in Additional Revenue
90%
Reduction in calls where no voicemail was left
50%
Increase in in-office consultations
$6,000
Additional revenue generated in just 60 days
Additional revenue generated in just 60 days
CLIENT oveRview
Better Sleep AZ is a sleep clinic in Surprise, Arizona, focused on helping patients find effective alternatives to CPAP therapy through dental sleep medicine. Led by Dr. Michael Coniam, DMD, the practice provides personalized treatment solutions for patients suffering from sleep apnea and other sleep-related breathing disorders. Better Sleep AZ is committed to improving patients’ quality of life through compassionate, airway-focused care.
The Problem
Like many sleep clinics across the country, Better Sleep AZ faced a common operational problem:
Services
They couldn’t answer every incoming phone call
The clinic’s staff was focused on delivering exceptional patient care, but when team members were assisting patients, handling consultations, or completing administrative tasks, incoming calls often went unanswered.
This created two major issues:
Missed Opportunities
- Prospective patients were unable to get immediate answers to their questions.
- Many callers would hang up without leaving a voicemail.
- Potential new patients were slipping through the cracks.
Administrative Burden
- Staff spent valuable time returning calls from unknown numbers.
- Many of those calls resulted in missed connections or conversations that could have been handled immediately.
- Team members were forced to divide their attention between patient care and phone management.
The practice needed a solution that would ensure every caller received assistance—even when staff members were unavailable.
Services
Low Case Acceptance from Existing Marketing Efforts
The practice had previously worked with other marketing agencies, but the leads generated were not converting into enough accepted treatment cases.
While lead flow existed, the overall quality of patients entering the funnel created inconsistent results and limited practice growth.
The team needed:
- Higher-quality patient leads
- Better conversion into accepted treatment cases
- Consistent and scalable growth
- A marketing partner focused on measurable outcomes
Services
Inaccurate Online Business Information
The practice also struggled with outdated and inconsistent business listings online.
Over time, changes in ownership details, contact information, phone numbers, and location data had created confusion across online directories and local search listings.
As a result:
- Potential patients encountered inaccurate information
- Online visibility suffered
- Patient trust and search performance were impacted
- Internal staff lacked the time to manually track and update listings
The practice knew inaccurate information existed online but needed a strategic partner to identify, correct, and manage those listings efficiently.
The Results
90% Reduction in Calls Without Voicemails
90% decrease in phone calls where callers did not leave a voicemail.
By providing immediate assistance, SARA Voice eliminated much of the frustration callers experience when reaching an unanswered phone line.
Impact:
- Fewer missed opportunities.
- Improved patient experience.
- Less time spent returning unknown calls.
- Staff freed up to focus on patient care.
50% Increase in In-Office Consultations
When more calls were answered, more prospective patients moved into the scheduling pipeline.
Result
50% increase in in-office consultations.
Patients who may have otherwise abandoned their search for treatment were able to engage immediately, learn about their options, and take the next step toward scheduling an appointment.
Impact:
- Increased patient acquisition.
- More consultation opportunities.
- Higher conversion potential.
$6,000 in Additional Revenue
The increase in consultations translated directly into measurable business growth.
Result
$6,000 in additional revenue generated during the first two months.
This growth was achieved without hiring additional staff or increasing administrative workload.
Simply by ensuring every call was answered, Better Sleep AZ was able to convert more opportunities into appointments and revenue.
By The Numbers
90%
Reduction in calls where no voicemail was left
50%
Increase in in-office consultations
$6,000
Additional revenue generated in just 60 days
Client Impact
SARA Voice has become an extension of the Better Sleep AZ team, helping the practice provide a better patient experience while maximizing every inbound opportunity.
By combining specialized Dental Sleep Medicine knowledge with AI-powered call handling, Better Sleep AZ is now able to:
- Answer more calls.
- Capture more patient opportunities.
- Reduce administrative burden.
- Increase consultations.
- Generate measurable revenue growth.
Looking Ahead
As patient demand continues to grow, Better Sleep AZ now has a scalable solution that ensures every caller receives immediate attention—without requiring additional front-office staffing.
For practices struggling with missed calls and staffing limitations, SARA Voice demonstrates how AI can deliver meaningful business outcomes while enhancing the patient experience.
