Dental Sleep Growth Case Study
The Sleep Apnea Center of Connecticut
Sleep Apnea Leads helped Dr. Michael Murray and Michelle Murray turn sleep from a service inside a dental office into a successful dental sleep medicine business that allowed Dr. Murray to sell his dental practice and open two sleep offices.
80+
Average monthly leads
Average monthly leads
90%
Increase in monthly cases since 2024
2
Connecticut locations
Connecticut locations
CLIENT VIDEO
Dr. Michael Murray Shares His Experience
In their testimonial, The Sleep Apnea Center of Connecticut shares how Sleep Apnea Leads helped support their growth through stronger lead management, better follow-up, and a marketing system built specifically for dental sleep medicine.
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Services
Develop a new brand center around Sleep Apnea
When patients are tired, frustrated with CPAP, or worried they may have sleep apnea, they are not looking for a general dentist. They are looking for a sleep solution.
That is why Sleep Apnea Leads helped create The Sleep Apnea Center of Connecticut: a dedicated sleep brand with a website, local presence, content strategy, ads, and conversion systems built around the way sleep patients actually search and make decisions.
Sleep Health SEO
We built the website around the full sleep apnea decision journey, including symptoms, testing, treatment, oral appliance therapy, CPAP alternatives, insurance, and location-based searches.
Website Design
Instead of sending patients to a general dental website, we created a sleep-focused experience that positioned Dr. Murray as a dental sleep medicine provider and made the next step clear.
Ads & Performance
Google Ads campaigns were connected to high-intent sleep searches and sent patients to pages that matched what they were already looking for.
Copywriting
Every major page was written to educate patients, build trust, and answer the questions that matter before someone schedules a consultation.
Online Reputation Management
Custom photography, listings, reviews, and local profiles helped support credibility across Google Business Profile, maps, search, and other patient decision points.
Services
From General Dentistry to a Dedicated Sleep Practice
Dr. Michael Murray and Michelle Murray came to Sleep Apnea Leads in 2023 ready to take dental sleep medicine seriously.
At the time, Dr. Murray was still operating his general dental office, but the opportunity in sleep was clear. The challenge was that patients with sleep problems often do not think to call a dentist. A traditional dental website would not create the clarity, trust, or authority needed to grow sleep at scale.
Sleep Apnea Leads helped the Murrays build a separate sleep-focused identity, launch a dedicated website, create local visibility, and develop the systems needed to generate and manage patient demand.
solutions
A Complete Growth System for Dental Sleep Medicine
The goal was not just to get more clicks. The goal was to build a system that could help the practice show up as a sleep expert, educate patients, generate qualified inquiries, and convert those opportunities into consultations and delivered appliances.
Sleep Apnea Leads supported the practice with a complete digital foundation: brand strategy, website design, sleep-focused content, local search, paid advertising, listings, reviews, tracking, and SARA-powered lead follow-up.
Sleep Health SEO
Built topical authority around symptoms, testing, treatment, CPAP alternatives, oral appliances, and local sleep apnea searches.
Ads & Performance
Launched Google Ads campaigns tied to high-intent patient searches and sleep-specific landing pages.
Website Design
Created a dedicated sleep brand experience that made the practice look focused, credible, and easy to contact.
Copywriting
Wrote patient-focused content that explained the problem, reduced confusion, and guided visitors toward scheduling.
“A dedicated sleep brand changed the conversation. Patients no longer landed on a dental site wondering if they were in the right place. They landed on a sleep apnea center built around their exact problem.”
Sleep Apnea Leads Case Study
Frequently asked questions
Why build a separate sleep brand?
Patients searching for sleep apnea help often do not think of a dentist first. A dedicated sleep brand creates clarity, builds trust faster, and helps search engines understand what the practice wants to be known for.
What made this campaign work?
The campaign worked because the website, ads, local listings, reviews, content, and follow-up systems all supported the same patient journey.
How did SARA help?
SARA helped manage patient inquiries and follow-up so the practice could handle higher lead volume without relying only on manual front desk response.
Can this work for other dental practices?
Yes. The same approach can help dental practices that want to grow sleep, separate sleep from general dentistry, or build a more serious dental sleep medicine brand.